The concept of Amazing Jewelry is developed by one of former co-founders of Pandora Central Western Europe, part of the Pandora group, Jesper Nielsen, who has been one of the most influential people in the jewelry business world over the past 14 years, generating billions of dollars in revenue.


The concept is based on the sale of quality jewelry, in cool and youthful stores, at affordable and competitive prices.

What is the Amazing Jewelry store different from other jewelry stores?


Selling fine jewelry with 50-70% cheaper than existing mono / multi brand stores

Developing an independent business model of trends

Ensures rapid and healthy growth by releasing monthly new collections

Attractive for the Millennial generation - a virgin market for fine jewelry manufacturers


The first store was launched in the summer of 2016, on the main commercial street in Copenhagen - the city where the company headquarter is.


Meanwhile, a total of 25 stores have been opened in:

Denmark

Sweden

Norway

Germany

Spain

China

Switzerland

UAE

Egypt

Austria

France

England


Starting September 9th, the first Amazing Jewelry store  has been opened in Romania. Next store will be available starting November 17th, in Timisoara.